Pioneer is the world’s leading supplier of advanced plant genetics, providing a range of enhanced seed products and is the flagship seed brand of Corteva Agriscience. Pioneer is one of the world’s largest seed providers with peak revenue of $6.3 billion in 2023 alone.

The ASK:
To create a premium website for Corteva’s premium seed brand.
For Pioneer’s digital experience, the entire look and feel of their digital communication had to be updated, with helpful online tools incorporated, including planning tools, saving tools, planting rate estimators and a yield estimator and needed to showcase the range of Pioneer seed products.
To modernize their user experience, farmers could sign in to their own, personalized dashboard which would display their accounts and savings in charts and graphics, and give them access to their own customer representative.

I led creative and execution of the UI screens across desktop and mobile, as well as all presentations to client and meetings with clients, contributing substantively to dev standups with the off-shore development team. Handoff of assets included component library.

The Pioneer site is managed in AEM, content authors were given a flexible set of components, allowing suthors to publish and manage relevant content on the site.